Last week I walked over to the new Target store at J Street & 17th Street in midtown Sacramento. On my way there, I was thinking to myself that with the additional people walking to the store, the crosswalk over J Street was going to need some sort of additional protection, since I knew from experience that most car drivers don’t yield to people walking at that location.
Lo and behold, a RRFB (rectangular rapid flashing beacon) was installed!

The person walking presses a button which triggers flashing lights mounted on the pedestrian crossing signs. A curb extension on the north side of the crosswalk was installed when the sidewalks around the Target store were installed, so the crossing distance has been shortened somewhat, which also helps.
There are signs with the buttons, below. These are not MUTCD compliant signs, which is ironic, because the city had refused at the beginning of the pandemic to install pedestrian crossing signs that indicated the actual effect of the button, whether it was necessary to press it, because there is no MUTCD sign that does that. Maybe the city is reconsidering it’s signing – unlikely.

A word of warning to anyone who thinks signs and flashing light make it safe to cross. What they do is make is safer than it would be without, but not safe. J Street is a three-lane traffic sewer, on which drivers seldom yield to people walking, whether there is a marked crosswalk or not. Anytime a roadway has multiple lanes in a direction, the multi-lane threat exists, that one driver will stop and others will not. I see this routinely on all the streets in Sacramento that are multi-lane. So, cross with caution no matter what. What I do is step into the street to remind drivers that I have the right-of-way, but walk very slowly until the drivers in all lanes have come to a complete stop. Of course that frustrates the driver who originally stopped, that I am crossing so slowly, but my job is to keep myself safe, not to please drivers.