To summarize: Don’t. Please, don’t. Why? Why not be bought out by Uber? Because the objectives and culture are not a good fit. JUMP (SoBi) has a model of disruption based on offering a better product, meeting the need of people, and making a profit in the good work. Every SoBi employee I’ve had interactions […]

The Breeze Bike Share in Santa Monica uses the same Social Bicycles (SoBi) bikes that the Tower Bridge Preview in Sacramento does. On a recent four day visit to Santa Monica, I used the system quite a bit, both for transportation and to compare systems. Here is my take: Breeze Bike Share is operated by […]

Alta Planning + Design has an interesting post on dockless bike share: The Dockless Bike Share Revolution; Is Dockless Bike Share Right for Your Community? The Social Bicycles Tower Bridge Preview is a dockless system. Designated hubs are created both by geofencing (setting up a boundary for hubs and for the system) and designated bike […]

The Tower Bridge Preview bike share is going to have some expansion in about a month, up to five new hubs on the Sacramento side. I had heard previously that there would be no expansion before full roll-out, which is no sooner than November and quite possibly far beyond that since a major corporate sponsor […]

Today is the second day of the Tower Bridge Bike Share Preview. I took four trips yesterday, three from hub to hub, and one picking up an out-of-bike bike. And two early morning trips today, both to move out-of-hub bikes. These two bikes were parked at a rack at the other end of the block […]