The draft City of Sacramento emergency declaration on pedestrian safety: ‘Declaring a state of emergency regarding pedestrian safety in the City of Sacramento and calling for immediate action to address pedestrian injuries and fatalities’ is available (pdf of text, 2 pages, 68KB) (pdf of attachments, 28 pages, 26MB).
This post focuses on the education item, a public awareness campaign.
2. “The City Manager is directed to identify funds for a public awareness campaign, to educate drivers, cyclists, and pedestrians about traffic safety, with a focus on reducing speeding, improving crosswalk use, and ensuring safer interactions at intersections.”
Public awareness campaigns, or education campaigns, are not an effective response. Despite spending hundreds of millions of dollars on these campaigns, the National Highway Transportation Safety Administration (NHTSA) and the California Office of Traffic Safety (OTS) do not seem to have any research documenting the effectiveness of such programs. But the basic concept of such campaigns is that most crashes are caused by driver, or walker, or bicyclist error, continuing the implication of the rescinded and widely ridiculed ‘94% of all crashes are caused by human error’ (‘It Ain’t 94 Percent’: NTSB Chair Jennifer Homendy Discusses the Role of Human Error in Car Crashes). We just need to educate roadway users, and these crashes won’t happen anymore. Ha!
Many of the public awareness campaigns from NHTSA and OTS are actually victim-blaming campaigns. If only you had been wearing a reflective vest and carrying a light, if only you didn’t cross the street or ride your bike on the street (but don’t ride it on the sidewalk!), if only you hadn’t assumed that our roadways were safe to use, if only you ran faster, if only you weren’t in a wheelchair, if only you’d been willing to walk the half mile to a safe crossing, you’d still be alive. The classic pedestrian safety campaign that shows tire tracks across the face of walkers serves as an example. Do I trust the city to come up with more constructive ‘education’. No, I don’t. I’m afraid that they would just copy and perpetuate existing programs, spending a lot of money and not changing behavior.
Almost drivers know the law, California Vehicle Code, at least the major and not recently changed parts. They know they are supposed to stop at stop signs. They know they are not supposed to run red lights. They know they are supposed to drive the speed limit. They know they are supposed to yield to walkers in the crosswalk (painted or not). They know they are not supposed to enter the intersection unless they can clear it. They know there are clear rules about taking turns at stop sign controlled intersections. So why do they so often do the wrong thing? Why do they kill and severely injure people walking and bicycling, not to mention people in other motor vehicles, their own passengers, and themselves? Because the mis-design of our roadways encourages them to do so. The design says drive fast, consider yourself to be the privileged user of the roadway, and that people walking and bicycling should get out of the way. That kind of education is actually quite effective. It is true that most drivers do not know about recent changes in traffic law, because the state agency responsible for educating them about changes, the Department of Motor Vehicles, does not do so, and is not interested in doing so.
What would be the point of an education program telling people what they already know? None.
I have been involved professionally in walker (pedestrian) and bicyclist education for 22 years. Every program that I have worked in, and designed, included information about the law and how to stay safe, and then, most importantly, practice of that knowledge and those skills. Without practice, education is of very little value. Would the city somehow implement supervised practice for drivers, walkers, bicyclists? I can’t imagine that. The one thing that the city might productively do is educate about traffic laws that have changed during the last legislative session. But I’ve never seen a government agency do that. Walking and bicycling advocacy organizations (CalBike and Walk San Francisco among them) do, but not cities, not counties, not the state.
I believe that item 2 should be deleted as being ineffective.
Getting Around Sacramento 